When police negotiators showed up with bull horns and that whole bit, Noid demanded $100,000 in cash, a getaway car (other reports claim he demanded a helicopter), and a copy of Robert Anton Wilson’s The Widow’s Son as ransom.
After a five-hour standoff (according to the Law of Fives), the two employees escaped and Noid surrendered to the cops. All he got out of the deal was a pizza and a large Pepsi.
Following this incident, Domino’s discontinued using the Noid as their mascot, which had been a weird, though highly successful campaign, don’t ask me why.
Noid (Kenneth Lamar, this is) was charged with kidnapping, aggravated assault, extortion, possession of a firearm and failure to pay for his pizza.
Found not guilty by reason of insanity, Noid was subsequently shipped off to a mental institution for a three month stay. He tragically committed suicide in 1995.
This has been today in Discordian History.