January 30, 1989: This Day in Discordian History: Avoid the Noid

Pissed off that Domino’s Pizza ads featuring a manic little character named the Noid were trying to make fun of him, 22-year-old Kenneth Lamar Noid—equipped with a .357 Magnum—walked into a Domino’s in Chamblee, Georgia on January 30, 1989, ordered a combination pizza, then took the two employees working there hostage.

When police negotiators showed up with bull horns and that whole bit, Noid demanded $100,000 in cash, a getaway car (other reports claim he demanded a helicopter), and a copy of Robert Anton Wilson’s The Widow’s Son as ransom.

After a five-hour standoff (according to the Law of Fives), the two employees escaped and Noid surrendered to the cops. All he got out of the deal was a pizza and a large Pepsi.

Following this incident, Domino’s discontinued using the Noid as their mascot, which had been a weird, though highly successful campaign, don’t ask me why.

Noid (Kenneth Lamar, this is) was charged with kidnapping, aggravated assault, extortion, possession of a firearm and failure to pay for his pizza.

Found not guilty by reason of insanity, Noid was subsequently shipped off to a mental institution for a three month stay. He tragically committed suicide in 1995.

This has been today in Discordian History.

This entry was posted in discordian timeline, discordianism, monkey business, robert anton wilson, video. Bookmark the permalink.

One Response to January 30, 1989: This Day in Discordian History: Avoid the Noid

  1. Athanor says:

    He should have demanded books 4 and 5 of The Historical Illuminati Chronicles.

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